Ralph Lauren Kitchen in “The Season of Style” Christmas window display includes a holiday red AGA cast iron range
Every year in the heart of the New York City shopping district, the department stores of Fifth Avenue unveil magnificent window displays to eager spectators, a city custom that dates back to the 19th century and often takes months to plan and implement.
“Window tourism is, after all, a time-honored New York holiday tradition,” says Matthew Schneier of the New York Times. “Typically five million visitors come to the city between Thanksgiving and New Year’s Eve alone.”
Luxury designer label Ralph Lauren was no exception to this year’s festivities. Under clandestine cover, the creative team concepted three new window displays, a carefully protected secret until the big reveal in November. This year’s theme for the Ralph Lauren Home collection incorporates a claret AGA Total Control cast iron range, a festive complement to their inviting cabin kitchen.
“I’m about longevity, I’m about timeless,” Mr. Lauren describes his style.
The holiday window display is featured at the Ralph Lauren flagship store on the corner of Fifth Avenue and 55th Street, adjacent to the famed Polo Bar, a clubhouse of sorts for an array of celebrities followed by the flashbulbs of paparazzi on a weekly basis.
The display will remain open until the first week of January.